About TRICE

Great Taste. Made in a Trice.

Thoughtfully crafted beverage mixes that bring authentic flavours, premium ingredients, and effortless preparation into your everyday life.

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Our Story

It started with a simple question: Why should great taste take so much time?

We noticed a gap in the beverage market. On one side were convenient products that often fell short when it came to taste and quality. On the other were freshly prepared beverages that delivered the experience we wanted—but required premium ingredients, knowledge, preparation, and time.

We wanted to bridge that gap. Trice was created to take carefully crafted beverage recipes and transform them into convenient, consistent products that anyone could prepare in minutes.

Today, Trice brings together modern innovation and familiar Indian taste, creating beverages that are easy to make, easy to carry, and enjoyable anywhere.

Why TRICE?

Because convenience should never mean compromise.

Authentic Taste

Flavours inspired by India's rich beverage heritage.

Quick Preparation

Great tasting drinks in just 2–3 minutes.

Premium Ingredients

Carefully selected ingredients for an exceptional experience.

Consistent Quality

The same great taste every time, anywhere.

2–3 MIN

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Easy preparation

100%

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Taste focused

25+ YEARS

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Of experience

∞

Countless moments to enjoy

Our Mission

To make exceptional beverages effortless.

To create great-tasting, thoughtfully crafted beverages that fit effortlessly into modern life.

Our Vision

A beverage for every mood, every moment, and every journey.

To become a fresh, exciting name in the home and travel beverage space—one that modern consumers turn to whenever they want something delicious, different, and effortless.

What We Believe